Chapter 9 | Incentives Shape Behavior: Watch Why People Act, Not Only What They Say
Statements can mislead, but incentives reveal direction. To understand behavior, examine rewards, costs, risks, and constraints.
Core idea: Incentive thinking asks what the system makes easy, profitable, safe, or costly.
How to read it: treat the chapter as a working frame. Identify the situation it describes, the mistake it warns against, and the standard it asks you to build into your own system.
Static practice: For one puzzling behavior, list the incentives that may make it rational for the person involved.
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